| No other media
can provide potential coverage for the dollar like the World Wide Web. Whether
local, national or international, the media coverage for the dollar cost is
incomparable. Estimations are in the tens of millions for Web viewers and the
present growth is innumerable. Not only is it a powerful way to advertise, but
the uses for providing instant access of your information to potential clients
is worth its weight in gold. (see Why a
Page for details)
We live in a society that demands instant information
and if we are not offering it we will lose our potential customers to those who
are. Many people who will not look at advertising in newspapers or magazines,
will look on the Internet.
Marketing a Web Site consists of some basic steps.
- Contact all those who
have a relationship with you and notify them of the Web Site.
- Always attach the address
of the Web Site to any and all advertisements.
- Create teaser ads to spur
interest for what will be found at your Web Site.
- Register your Web Site
with search engines and directories.
- Advertise your Web site
in Internet magazines and Internet announcements for target
marketing.
- Pay per click Sites like
Google and Yahoo.
Depending on your product, you could
hire a professional to market your Site; which would include a lot more than
search engine registrations. However, we do provide the service of designing
your Meta tags and personally registering your Internet Site and its content
pages with search engines and directories for a small fee. (Usually, just the
main URL home page is registered. Some do allow multiple pages from your Site
if they have different topics.) This fee also includes the insertion of what is
called Meta tags. These tags assist search engines and directories in locating
and indexing your Web pages correctly.
Some search systems let you just enter the address of
the first page of your Site. Then, they index your Site after they or their
computers investigate it. However, many directories want you to complete more
detailed information. This is not possible with the "shot gun"
approach. When registration is done individually and personally, you are
assured of a correct, complete and verified entry. You can pay companies to
"shot gun" your information out to the search engines and directories
if you prefer. However, from personal research and experience, you want as much
control in the directory listings as possible. We have spent many hours
compiling a list of the popular search engines and know what is needed for
proper indexing and what they're looking for.
PageDesigning
(480) 262-6741
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